You might not know her by name but you sure as shit have heard her soulful dips and wobbles before. Anne Marie has just finished a two year tour with London pop collective Rudimental and at only 24 she’s collaborated with some of the UK’s biggest names in electronic music; Magnetic Man, Gorgon City and Raized By Wolves and she counts Ed Sheeran as one of her fans.
We were invited to the MTV’s #brandnew gig at Camden’s Electric Ballroom where she was supporting the legend that is Craig David, also set to make a comeback in 2016.
Opening with a track she released over 7 months ago, Gemini is a husky introduction to her style that fuses her jazzy voice with heavy trap base lines and hip hop beats. From the minute Anne-Marie walks on to stage you can tell she grew up in the naughties, Gemini sounds like it could have been Christina Miliian’s follow up single to Dip It Low – clearly a modern R&B classic what more could you want from a modern day take on naughties pop music.
Anne Marie’s urban influences shine through in each song song, although she takes her Rihanna impression to an almost cringey place with the Jamaican accent that crops up in the track I Used to Love You. Between her falsetto boasting tracks Breathing Fire her stage presence is at times awkward, her family are in the audience and it’s clear the crowd just want Craig, but her hyper Essex chat shows this karate world champions nerves and you can’t help but fall for her sweet smile. Either that or you get knocked out by her grandad who’s in the front row screaming how much he loves her.
Anne-Marie’s set finishes with her new single Do It Right, a catchy pop tune with sing along electronic “Yeah” samples that make it hard for the crowd to not bop along.
Anne-Marie is a pop star in the making and in her own right. She’s set to bring back the golden age of female pop stars. 2016 look like it’s going to be the year that the early naughties came back around, and we could not be more excited.